We hand deliver each Kid’s Directory ourselves to some 5,000 different points of distribution, leaving an average of 15-20 books at each location. We concentrate on quality distribution points — those places where moms and dads are found spending time, money and energy on their kids. In addition to our own delivery personnel, the distribution coordinator, the publisher, the sales and office manager, as well as the sales consultants participate in the distribution process. We all verify, add, and in some instances, delete locations in a constant effort to put our advertisers in front of their customers. After all, your customers are a moving target...our distribution system simply keeps up with them.

We have divided Houston into three separate markets: North, Central and South. Why? Again, for the benefit of our advertisers, most of whom are small business owners and operators. After all, there is no reason for an advertiser in Sugar Land to pay for distribution in The Woodlands unless he or she specifically wants to market to that area. So we give the business owners a choice of markets, thereby making their advertising more cost effective.

Every advertiser is also given a presence on our web site (www.kids-houston.com). We are currently getting about 30,000 hits a month on the site. That’s an additional distribution system we’ve developed and continue to refine for the benefit of our advertisers.

Medical Facilities

...and any other Family-Related Medical Environment

Why?...As Mom or Dad sit and wait, they pick up The Kid’s Directory and read through it. When they
find something of interest, they keep it...as a matter of choice which is a darn sight better than dropping something through a mail slot. We take the steps to make sure that those who get The Kid’s Directory will use it..

Retail / Service Facilities

Schools & Miscellaneous Locations

....as well as many other miscellaneous distribution points.

Why? ...We are pursuing your market: families with kidsand schools. Not just those families already in Houston, but we are putting you in front of all those families moving to the Houston area as well.

Writers in the Schools
We only advertise in The Kid’s Directory. We have dropped all of our other advertising programs because The Kid’s Directory works so well for us. Four out of seven campers come from The Kid’s Directory.
     
      Long Chu - Program Director
      A Member of the KD family for over 12 years

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Margaret’s Photography
I just want you to know how pleased we, at Margaret’s Photography, have been with our advertising in The Kid’s Directory. We are still receiving calls about offers that came out 11 months ago...which tells me people “hang on” to their Kid’s Directory. I would venture to say that 80% of our calls and subsequent clients come as a direct response to our ad in The Kid’s Directory. As an old business (27 years) in a new place - in The Woodlands area since August 2005, we are so happy we found you.

      Margaret Viles
      A Member of the KD family for over 1 year

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Miss Nancy’s Music Studio
We have gotten a great response from The Kid’s Directory. The inquiries that we received from our ad have been good quality customers, most of whom have signed up.

      James Johnston
      A Member of the KD family for over 7 years

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Camp Allen
By far we get the most results and feedback from advertising in The Kid’s Directory. Your distribution patterns work great for us. So many parents say they picked it up in the doctor’s office...and the size lends itself to a long shelf life.

      Toni Christopher - Director of Marketing
      A Member of the KD family for over 7 years

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The Branch School
Please have your prospective advertisers call me. The Kid’s Directory has performed as you said it would. We are getting calls every day and your guidance with respect to ad design has been perfect.

      Nancy L. Brown
      A Member of the KD family for over 11 years

Bering Drive Christian School
We have tried several advertising avenues and found The Kid’s Directory to be the only one we ever need. We get the “Best bang for the Buck” with The Kid’s Directory.

      Joan Howard
      A Member of the KD family for over 7 years

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Gina Geigley Photography
You guys really do rock, ya know that?? When I find more people that cater to kid’s businesses, I will send them your way!! They need to know how much the KD rocks!!

      Gina Geigley
      A New Member of the KD family

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Swim Jim
We have aggressively advertised in all of the Houston family publications and other than word of mouth, The Kid’s Directory has been our single most beneficial form of advertising.

      Leslie Crawford
      A Member of the KD family for over 11 years

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Dinky Drum Company, LLC
Advertising with The Kid’s Directory keeps our phone ringing.

      Phaedra Dinkins
      A Member of the KD family for over 2 years

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School of the Woods
Our school is a longtime advertiser in The Kid’s Directory. It’s well-produced and widely read - and brings results.

      Eloise Rochelle
      A Member of the KD family for over 8 years

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Kids Developmental Clinic
Of all the possible marketing tools available, advertising in The Kid’s Directory continues to show results month after month, proving to be our number one referral source.

      Jason Stark
      A Member of the KD family for over 1 year

Time for my family is precious, and The Kid’s Directory is a real partner. With two careers, we want to spend our free time with our child, not chasing down resources and referrals. The Kid’s Directory provides everything we need to know, from where to find quality furniture, to where to go for safe children’s activities, to fun ideas for parties. The best part is we know we are being referred by a trusted friend.
     
      - Tammy Arnold, Houston

When we moved to the Houston area four years ago I was expecting a child and we had no idea where to find a nanny. I picked up a copy of The Kid’s Directory at my doctor’s office and have been a loyal reader ever since. Morningside Nannies found us a wonderful nanny, our kids took swimming lessons at Fun in Swimming and I have used The Kid’s Directory as a resource for birthday parties, activities, summer camps and everything in between. My friends now call me for advice on things to do with their kids and I tell them to just look in The Kid’s Directory.

      - Allison Brooks, Sugar Land

Thank you so much for having such a well put together magazine for kids and parents. It is packed full of great party ideas, childcare facilities and everything that goes along with having kids. Most of my friends are starting to have children now and I like to make sure they know about the directory. The fact that it is FREE is an added bonus. Keep up the good work.

      - April White, Houston

Tel: 713-663-7555   •   Fax: 713-663-7007   •   www.kids-houston.com